Campaign Marketing Objectives

 

Photo credit / My Food Bag

Marketing Objectives for the My Choice - My Food Bag Campaign

Objective 1

To create a brand awareness campaign for the My Choice Bag for the targeted persona - Rachel Jones - using videos to share the My Food Bag/My Choice story on social media. This campaign is to increase Facebook followers by 11% to 170,000 up from 153,300 (Figure 1). The campaign will run from 1 September to 31 October 2021. 

    

Figure 1. My Food Bag Facebook follower numbers - July 2021

Objective 2

To create a lead generation campaign through engaging posts on social media using a Free Recipe eBook offer, to our targeted persona Rachel Jones to drive a 25% uplift in website traffic. The recipe eBook would feature meal options that would be consistent with the My Choice bag to give them a taste of what they could receive each week. The campaign will kick off 19 September and run for 6 weeks ending 31 October 2021.

Objective 3

To create an email marketing campaign with a compelling offer to our targeted persona Rachel Jones to increase sales of our My Choice bag by 10%. This will include existing customers on other meal bags and new leads generated from Objective 2. This campaign will be timed to run weekly from 1 October - 30 November 2021.

References

Stephen, D. (2018, November 28). How to Set SMART Sales Goals. Crunchbase. https://about.crunchbase.com/blog/how-to-set-smart-sales-goals/

Image List

Figure 1. My Food Bag Facebook follower numbers - July 2021. [Screenshot from Facebook app by J Clark]